UN Tourism

UN Tourism - Awake Tourism Challenge

Africa, Europe and the Commonwealth of Independent States, Latin America and the Caribbean ArmeniaBrazilFranceGermanyNamibiaNetherlandsNorwayPanamaPortugalQatarRepublic of KoreaSingaporeSpainUnited States

Following a careful evaluation process, 15 winners out of 2,000 participants from 120 countries were released. The majority of applications came from Africa, Europe and the Americas, and mainly from the Tourism Tech for Good and Local Community Involvement categories. Top reade-to-implement solutions have joined the UN Tourism Innovation Network and look forward to engaging projects all over the world.

Activity Type AI Tools/SolutionsPolicy/Regulatory GuidanceNetworks/Mentorship/Exchange

UN Tourism

UN Tourism Online Academy

Global Not Applicable

UN Tourism Online Academy continues to grow now offering 40+ courses, including courses on AI and technology, from renowned universities and now introducing more content on technologies and their application to daily tourism and hospitality operations. Women account for 57% of the total of students.

Activity Type Trainings/Workshops

UN Tourism

AI Impact on tourism jobs & future of tourism with special focus on Saudi Arabia

Arab States Saudi ArabiaUnited Kingdom

In collaboration with the Ministry of Tourism of the Kingdom of Saudi Arabia, this publication examines how artificial intelligence is reshaping tourism jobs, describing how automation, data intelligence and generative tools are changing tasks, skills and workforce structures in tourism. It highlights both risks and opportunities, showing where jobs may be displaced and where new AI-enabled roles will emerge. The report links these shifts to Saudi Arabia’s Vision 2030 priorities and provides strategic guidance for government, industry and educators to ensure workforce transformation remains human-centred, ethical and future-ready. The outcome is a clear roadmap for building a digitally capable tourism workforce and positioning Saudi Arabia as a leader in AI-integrated tourism.

Activity Type Research/Reports/Assessments

UN Tourism

Implementing Artificial Intelligence in Tourism: Guidelines and Recommendations for the Public Sector

Global Not Applicable

Artificial Intelligence is transforming how tourism is planned, managed, and experienced. This UN Tourism report presents a global outlook on responsible AI adoption in the sector, based on insights from the first-ever global AI in tourism survey conducted with Member States. The report introduces the UN Tourism AI Readiness Framework to help governments assess progress and strengthen institutional capacity. Key recommendations call for integrating AI into national tourism strategies, investing in digital talent, promoting ethical governance, fostering public–private collaboration, and building innovation ecosystems. The report positions AI as a catalyst for a more inclusive, sustainable, and future-ready tourism sector.

Activity Type Research/Reports/AssessmentsPolicy/Regulatory Guidance