About UNWTO
UN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.Activities by UNWTO
AI Monitor: Digital Toolkit and Capacity-Building Programme for Implementing, Monitoring and Reporting on AI Integration in Tourism
Global Not Applicable
The Digital Toolkit and Capacity-Building Programme for Implementing, Monitoring and Reporting on AI Integration in Tourism is a new instrument developed by UN Tourism to support Member States in their digital transition through the strategic adoption of Artificial Intelligence. The toolkit brings together practical guidelines, implementation roadmaps, governance models, reporting templates and dedicated training modules to facilitate the responsible deployment of AI solutions across destinations. Through digital resources, use cases, monitoring indicators and a comprehensive capacity-building component, the initiative provides governments and tourism institutions with a clear and actionable framework to optimize processes, enhance decision-making and strengthen the sector’s competitiveness.
The purpose of the toolkit is to equip countries with the tools and capacities needed to implement, monitor and report AI integration in tourism, ensuring an ethical, safe and effective adoption aligned with UN Tourism’s global recommendations.
Third UN Virtual Worlds Day
Global GuatemalaThe event convened ambassadors, ministers, city leaders, UN entities, industry pioneers, and innovators for two days of high-level dialogue and an Ambassador Roundtable on the future of AI-driven cities and communities. Discussions explored how the convergence of artificial intelligence, immersive virtual environments, spatial intelligence, and other frontier technologies is reshaping urban governance and enabling new approaches to delivering public services, including emerging concepts such as the AI-enabled citiverse. The programme also examined how these developments can help translate the Global Digital Compact into trusted, inclusive, and people-centred outcomes for cities and communities worldwide. The event concluded with two major milestones: (1) The launch of the Executive Briefing on “AI, Spatial Intelligence and the AI-Enabled Citiverse”, developed with the contributions from 20 UN entities. (2) The endorsement of the Call to Action for Humanity: Shaping the Future of Cities in the Age of AI and Citiverse, reflecting a shared commitment to advancing trusted, inclusive, and people-centred digital futures.
Activity Type AI Tools/SolutionsPolicy/Regulatory GuidanceAwareness/AdvocacyInfrastructure/Systems DevelopmentArtificial Intelligence Adoption in Tourism – Key Considerations for Sector Stakeholders
Global Not ApplicableArtificial intelligence (AI) is transforming tourism, enhancing efficiency and reshaping travel experiences. This report explores AI's multifaceted impact, offering insights for industry leaders, policymakers, and academics on current trends, opportunities, and challenges. It emphasizes the need for a collaborative, inclusive approach to AI adoption, given the sector's multi-stakeholder nature. Featuring case studies from UN Tourism Affiliate Members, it highlights diverse AI applications, showcasing how stakeholders can leverage innovations to enhance service delivery and create value in the tourism sector.
Activity Type AI Tools/SolutionsResearch/Reports/AssessmentsInfrastructure/Systems DevelopmentNetworks/Mentorship/ExchangeITU Focus Group on Metaverse and the UN Tourism Task Group on Metaverse Tourism
Global BrazilChinaGreeceJapanKenyaRepublic of KoreaSaudi ArabiaUnited KingdomUN Tourism is vice-chair of the ITU Focus Group on Metaverse and leads the Task Group on Metaverse Tourism which attempts to compile a list of possible use cases and applications of technology in the tourism sector and to analyse whether there is a need for standards or guidelines. Recommendations are expected as outputs of the expert discussions.
Activity Type Research/Reports/AssessmentsPolicy/Regulatory GuidanceNetworks/Mentorship/Exchange