UNWTO

United Nations World Tourism Organization

16
Activities on AI
37
Countries

About UNWTO

UN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

Activities by UNWTO

FAOITUUN ECEUN Secretariat - DESAUN WomenUNDPUNEPUNESCOUNFCCCUNIDOUNUUN TourismWMO
United for Smart Sustainable Cities (U4SSC)
Global Not Applicable

U4SSC is a global UN collaboration that supports cities in advancing the SDGs by promoting people-centered, digitally inclusive, and climate-resilient urban development. It provides guidance on integrating ICTs and AI into city operations and has developed a globally recognized set of KPIs for smart sustainable cities, implemented in more than 250 cities worldwide.

Activity Type Research/Reports/AssessmentsPolicy/Regulatory GuidanceAwareness/AdvocacyNetworks/Mentorship/Exchange
FAOILOITCILOITUUN-HabitatUNDPUN ECAUN ECEUN ECLACUNICCUNICEFUNJSPFUNRISDUN TourismWIPOWMO
Third UN Virtual Worlds Day
Global Guatemala

The event convened ambassadors, ministers, city leaders, UN entities, industry pioneers, and innovators for two days of high-level dialogue and an Ambassador Roundtable on the future of AI-driven cities and communities. Discussions explored how the convergence of artificial intelligence, immersive virtual environments, spatial intelligence, and other frontier technologies is reshaping urban governance and enabling new approaches to delivering public services, including emerging concepts such as the AI-enabled citiverse. The programme also examined how these developments can help translate the Global Digital Compact into trusted, inclusive, and people-centred outcomes for cities and communities worldwide. The event concluded with two major milestones: (1) The launch of the Executive Briefing on “AI, Spatial Intelligence and the AI-Enabled Citiverse”, developed with the contributions from 20 UN entities. (2) The endorsement of the Call to Action for Humanity: Shaping the Future of Cities in the Age of AI and Citiverse, reflecting a shared commitment to advancing trusted, inclusive, and people-centred digital futures.

Activity Type AI Tools/SolutionsPolicy/Regulatory GuidanceAwareness/AdvocacyInfrastructure/Systems Development
ITUUN Tourism
ITU Focus Group on Metaverse and the UN Tourism Task Group on Metaverse Tourism
Global BrazilChinaGreeceJapanKenyaRepublic of KoreaSaudi ArabiaUnited Kingdom

UN Tourism is vice-chair of the ITU Focus Group on Metaverse and leads the Task Group on Metaverse Tourism which attempts to compile a list of possible use cases and applications of technology in the tourism sector and to analyse whether there is a need for standards or guidelines. Recommendations are expected as outputs of the expert discussions.

Activity Type Research/Reports/AssessmentsPolicy/Regulatory GuidanceNetworks/Mentorship/Exchange
UN Tourism
UN Tourism Online Academy
Global Not Applicable

UN Tourism Online Academy continues to grow now offering 40+ courses, including courses on AI and technology, from renowned universities and now introducing more content on technologies and their application to daily tourism and hospitality operations. Women account for 57% of the total of students.

Activity Type Trainings/Workshops