UN Tourism

Artificial Intelligence Adoption in Tourism – Key Considerations for Sector Stakeholders

Global Not Applicable

Artificial intelligence (AI) is transforming tourism, enhancing efficiency and reshaping travel experiences. This report explores AI's multifaceted impact, offering insights for industry leaders, policymakers, and academics on current trends, opportunities, and challenges. It emphasizes the need for a collaborative, inclusive approach to AI adoption, given the sector's multi-stakeholder nature. Featuring case studies from UN Tourism Affiliate Members, it highlights diverse AI applications, showcasing how stakeholders can leverage innovations to enhance service delivery and create value in the tourism sector.

Activity Type AI Tools/SolutionsResearch/Reports/AssessmentsInfrastructure/Systems DevelopmentNetworks/Mentorship/Exchange

UN Tourism

UN Tourism Women in Tech Startup Competition Middle East 2nd Edition

Arab States BahrainEgyptIraqJordanKuwaitLebanonOmanSaudi ArabiaUnited Arab Emirates

Countries across the Middle East continue to integrate innovation and women’s empowerment within their long-term economic development and tourism strategies. As more women across the region launch tech-driven ventures and propose solutions for sustainable tourism, they need access to support, visibility and investment opportunities. In this regard, the second edition of the Women in Tech Startup Competition offers a platform for pioneering entrepreneurs to bring forward sustainable and tech-enabled tourism solutions.
All the winning startups of this second edition deliver impactful, women-led technological solutions for tourism and adjacent sectors:
• Dosy (Egypt) delivering an innovative tourism-tech solution.
• BuzzAR (Saudi Arabia) offering augmented reality / technology solutions for tourism or travel experiences.
• Darent (Saudi Arabia) offering a tech-driven project in the hospitality / tourism ecosystem.
This competition closed with a total of 132 applicants from 11 countries in the Middle East.

Activity Type AI Tools/SolutionsTrainings/WorkshopsPolicy/Regulatory GuidanceAwareness/AdvocacyNetworks/Mentorship/Exchange

UN Tourism

Implementing Artificial Intelligence in Tourism: Guidelines and Recommendations for the Public Sector

Global Not Applicable

Artificial Intelligence is transforming how tourism is planned, managed, and experienced. This UN Tourism report presents a global outlook on responsible AI adoption in the sector, based on insights from the first-ever global AI in tourism survey conducted with Member States. The report introduces the UN Tourism AI Readiness Framework to help governments assess progress and strengthen institutional capacity. Key recommendations call for integrating AI into national tourism strategies, investing in digital talent, promoting ethical governance, fostering public–private collaboration, and building innovation ecosystems. The report positions AI as a catalyst for a more inclusive, sustainable, and future-ready tourism sector.

Activity Type Research/Reports/AssessmentsPolicy/Regulatory Guidance

UN Tourism

UN Tourism Online Academy

Global Not Applicable

UN Tourism Online Academy continues to grow now offering 40+ courses, including courses on AI and technology, from renowned universities and now introducing more content on technologies and their application to daily tourism and hospitality operations. Women account for 57% of the total of students.

Activity Type Trainings/Workshops