About UNWTO
UN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.Activities by UNWTO
UN Tourism - Awake Tourism Challenge
Africa, Europe and the Commonwealth of Independent States, Latin America and the Caribbean ArmeniaBrazilFranceGermanyNamibiaNetherlandsNorwayPanamaPortugalQatarRepublic of KoreaSingaporeSpainUnited StatesFollowing a careful evaluation process, 15 winners out of 2,000 participants from 120 countries were released. The majority of applications came from Africa, Europe and the Americas, and mainly from the Tourism Tech for Good and Local Community Involvement categories. Top reade-to-implement solutions have joined the UN Tourism Innovation Network and look forward to engaging projects all over the world.
Activity Type AI Tools/SolutionsPolicy/Regulatory GuidanceNetworks/Mentorship/ExchangeAI Monitor: Digital Toolkit and Capacity-Building Programme for Implementing, Monitoring and Reporting on AI Integration in Tourism
Global Not Applicable
The Digital Toolkit and Capacity-Building Programme for Implementing, Monitoring and Reporting on AI Integration in Tourism is a new instrument developed by UN Tourism to support Member States in their digital transition through the strategic adoption of Artificial Intelligence. The toolkit brings together practical guidelines, implementation roadmaps, governance models, reporting templates and dedicated training modules to facilitate the responsible deployment of AI solutions across destinations. Through digital resources, use cases, monitoring indicators and a comprehensive capacity-building component, the initiative provides governments and tourism institutions with a clear and actionable framework to optimize processes, enhance decision-making and strengthen the sector’s competitiveness.
The purpose of the toolkit is to equip countries with the tools and capacities needed to implement, monitor and report AI integration in tourism, ensuring an ethical, safe and effective adoption aligned with UN Tourism’s global recommendations.
United for Smart Sustainable Cities (U4SSC)
Global Not ApplicableU4SSC is a global UN collaboration that supports cities in advancing the SDGs by promoting people-centered, digitally inclusive, and climate-resilient urban development. It provides guidance on integrating ICTs and AI into city operations and has developed a globally recognized set of KPIs for smart sustainable cities, implemented in more than 250 cities worldwide.
Activity Type Research/Reports/AssessmentsPolicy/Regulatory GuidanceAwareness/AdvocacyNetworks/Mentorship/ExchangeArtificial Intelligence Adoption in Tourism – Key Considerations for Sector Stakeholders
Global Not ApplicableArtificial intelligence (AI) is transforming tourism, enhancing efficiency and reshaping travel experiences. This report explores AI's multifaceted impact, offering insights for industry leaders, policymakers, and academics on current trends, opportunities, and challenges. It emphasizes the need for a collaborative, inclusive approach to AI adoption, given the sector's multi-stakeholder nature. Featuring case studies from UN Tourism Affiliate Members, it highlights diverse AI applications, showcasing how stakeholders can leverage innovations to enhance service delivery and create value in the tourism sector.
Activity Type AI Tools/SolutionsResearch/Reports/AssessmentsInfrastructure/Systems DevelopmentNetworks/Mentorship/Exchange